INFO
During my time at Ogilvy PR I worked across a number of well-known clients. As well as regularly producing thought leadership content on behalf of various leaders, I also produced case studies. This involved interviewing our clients' stakeholders, as well as their customers to get the full story and then translating this into a case study. Atlassian and Telstra were two of the regular clients.
Each case study told the challenge, solution and impact story and featured key stats and quotes to tell the story.
Customers came from a range of sectors, so it was important to get a good understanding of their industry and the technical outcomes achieved to tell the right story.
Customers came from a range of sectors, so it was important to get a good understanding of their industry and the technical outcomes achieved to tell the right story.
Telstra case studies also covered customers from a wide range of industries.
The interviews were essential to understanding the story, solution and its impact.
Telstra’s case studies also covered customers from a wide range of industries.
