INFO
A small sample of copy and content produced for American Express. This includes strategy for small business-focused content campaigns and events. This work helped the brand engage its target audience in new ways, while also generating plenty of positive PR and superb feedback.
Travel and wellbeing report aimed at small businesses, using our unique research.
Strategy, planning, briefing and scripting of questions for the Virtual Masterclass series with successful business owners and entrepreneurs.
Spin off content based on the event.
Tapping into topical trends and issues with relevant research and content to promote it across channels.
Content addressing issues affecting the small business community and PR to encourage media coverage.
Owned content for the website.
