INFO
A selection of content created for 3T Software Labs, a software company focused on database tools and enterprise data management. My work includes thought leadership articles, case studies, product marketing content, emails, social campaigns, webinar promotion, and website copy, helping position the brand as a trusted voice in the developer and enterprise data space. I plan and deliver the content as part of my role.
Brand new homepage copy in a fresh tone of voice to reflect the brand’s repositioning.
The brand targets both end users and decision makers, so the copy needs to be technical and reader friendly.
Clear messaging breaking down what each product offers.
Plain English messaging, with the technical detail the audience expects.
Targeted copy to explain how we can help each target audience.
Social media copy to promote a content partnership. Managing our thought leadership content program (and assisting the authors with their articles) is a major part of my role.
I conducted interviews with customers and colleagues to put together case studies.
Topical, targeted blog content in line with business objectives.
I produced a range of copy to promote our event attendance, across multiple channels.
Well-researched blog content.
A data quality-focused infographic.
